Diet: Fresh food may cost more

Eighty-five percent of Germans like to dig a bit deeper for fresh food.

 

 

Resulta ng larawan para sa german food

Even though Germans are more familiar with their economy when it comes to buying food, the majority of Germans (85 percent) like to spend a little more money on fresh food. This is shown by a representative forsa survey 1 commissioned by CosmosDirekt, Generali’s direct insurer in Germany. Another result of the pollsters: Conscious consumption is established in society. For example, 82 percent of respondents prefer products from their region and 80 percent seasonal foods. Other aspects of health-conscious nutrition are also very popular among Germans. 64 percent abstain from finished products and 36 percent from sweets. Those who eat healthily also help to reduce health risks and increase life expectancy – this active, preventive behavior is now also supporting some insurers. Damaris Kleist, vitality expert at CosmosDirekt , explains: “With the Generali Vitality Program we motivate our customers to a healthy lifestyle and reward them with a premium refund in term life insurance and price advantages at numerous cooperation partners.” For example, with benefits of up to 40 percent at the online supermarket AllyouneedFresh.

RESULTS OF THE FORSA SURVEY IN DETAIL (excerpt):

The statements are fully / more correct:

 
total Men women 18 to 29 year old 30- to 44-year-olds 45- to 59-year-olds 60 years and older

For fresh food, I also like to spend a little more money

85%

81%

88%

78%

80%

87%

91%

I prefer products from my region

82%

76%

88%

66%

79%

84%

92%

I prefer seasonal foods

80%

73%

87%

63%

72%

83%

93%

I refrain from finished products

64%

53%

75%

57%

55%

64%

75%

I prefer Fairtrade products

47%

37%

57%

39%

47%

44%

55%

I prefer organic products

45%

35%

54%

38%

44%

43%

52%

I like to shop in farm shops

41%

39%

44%

29%

36%

44%

49%

(Basic wage earner) I respect healthy eating at work

63%

53%

73%

57%

59%

66%

72%

I refrain from sweets and other snacks

36%

33%

39%

32%

28%

34%

44%

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  • 1 Representative forsa survey “Vitality 2017” commissioned by CosmosDirekt. In July 2017, 1,505 people, ages 18+, were interviewed.